People Innovation Excellence


Learning Outcomes:

On successful completion of this Course, students will be able to: Define e-business related terms; Explain e-business overview and its impact to business and society;


  1. Overview of E-Commerce and E-Business,
  2. The Impact of The Internet for Macro Environment and Corporate Competencies,
  3. E-Marketplaces,
  4. Internet Consumer Retailing,
  5. Consumer Behavior,
  6. Market Research and Advertisement,
  7. B2B E-Commerce,
  8. Other EC Models and Application,
  9. EC Strategy and Implementation,
  10. E-Supply Chain Management,
  11. E-Customer Relationship Management,
  12. Web 2.0 and Social Network,
  13. EC Security and Payment Systems,
  14. Moving from Wired EC to Mobile EC

Published at : Updated

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