People Innovation Excellence


Learning Outcomes:

On successful completion of this Course, students will be able to: Categorize the elasticity of demand and supply which relates to total revenue; Calculate the profit – maximizing price and output; Analyze the condition for contestable market and the ramifications for market power and the sustainability of long-run profits; Evaluate why networks often lead to first-mover advantages and how to use strategies such as penetration pricing to favorably change the strategic environment.


  1. Market force analysis in managerial economic;
  2. Quantitative demand analysis in managerial evaluation for decision making;
  3. Quantitative demand analysis in managerial evaluation for decision making relate to consumer behavior;
  4. The function of theory individual behavior in managerial decision;
  5. The production process and cost analysis in organization of the firm;
  6. Evaluation of the nature evaluation of industry;
  7. Strategic managing competitive market;
  8. Strategic managing monopoly market;
  9. Strategic managing Monopolistic competition markets;
  10. Oligopoly model: basic and game theory;
  11. Market power in pricing strategies for firms;
  12. Evaluation of the economics of information;
  13. Evaluation of advanced topics in business strategy.

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