People Innovation Excellence

DEVELOPING NEW BUSINESS MODEL & BUSINESS PLAN (4/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe the business developer’s mindset; Explain the business developer’s toolbox; Design innovative business model canvas, tying together all concepts, techniques and tools; Assess and implementing the business plan.

Topics:

  1. Introduction and default positions;
  2. Business development;
  3. Market orientation;
  4. Innovation, the entrepreneur and entrepreneurial orientation;
  5. Business models and business plans;
  6. Strategy and strategic management;
  7. The business environment : value creation I;
  8. Resources and organization design : value creation II;
  9. Value appropriation and property rights;
  10. The marketing plans : marketing management and market research;
  11. The organization plan : organizational development and governance;
  12. The finance plan : financial statement, arrangements, and valuation;
  13. Connecting the dots : implementing the business plan;
  14. Business Model and Business Plan;
  15. The business environment : value creation I;
  16. Resources and organization design : value creation II;
  17. The marketing plans : marketing management and market research;
  18. The organization plan : organizational development and governance;
  19. The finance plan : financial statement, arrangements, and valuation.

Published at : Updated

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