People Innovation Excellence

IDEA GENERATION AND OPPORTUNITY DISCOVERY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the process of business idea generation and opportunities discovery. Apply the business idea concept in building a business plan. Analyze the market and industry, business risk, competition, financing, legal aspect. Formulate the business idea to compete in business idea pitch competition.

Topics:

  1. Who is the Entrepreneur?;
  2. The Right Words to say;
  3. What’s the Idea?;
  4. Thinking about the Market;
  5. Intellectual Property and Licensing; Risk;
  6. Building a Business Plan;
  7. The Founding Team;
  8. Building Boards;
  9. Employees and Other People Resources;
  10. The Competition;
  11. Financing; The Law;
  12. Nonprofits and Social Entrepreneurship;
  13. Everything Is Negotiable;
  14. On Sales and Selling;
  15. Communication;
  16. Leader Decide;
  17. Accounting and Money Management;
  18. Correcting Your Course;
  19. Growing;
  20. Liquidity Events.

Published at : Updated

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