People Innovation Excellence

IDEA GENERATION AND OPPORTUNITY DISCOVERY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the process of business idea generation and opportunities discovery. Apply the business idea concept in building a business plan. Analyze the business idea in connection with market and industry, business risk, competition, financing and legal aspect; Formulate the business idea to compete in business idea pitch competition.

Topics:

  1. Opportunities for Inventor-Entrepreneurs in the Twenty-First Century;
  2. The Second Right Answer Unlearning the Rules of School;
  3. A Teaspoon of Baking Soda;
  4. Guest Lecturer: Entrepreneur: Born or Made?;
  5. Do You Have What It Takes?;
  6. Keep It Simple;
  7. Smart Questions Forerunners to Innovation;
  8. Watch Your Back;
  9. Guest Lecturer: Entrepreneur: How to Win Business Competition?;
  10. Ready, Set, Launch!;
  11. Flip The Switch;
  12. Visible Ideas Selling Your Ideas;
  13. Power Marketing Made Simple;
  14. Invisible Ideas Managing Your Ideas;
  15. Winning and Losing at Retail;
  16. Managing the Monster.

 


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