People Innovation Excellence

NEW VENTURE CREATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the Industry and type of business to start; target customer; product line and service strategy; business model for venture. Apply the venture concept and business model;positioning and branding a venture. Analyse financial sources forstartups and corporate venture; financial performance and requirements for the venture. Create a Business Plan and making pitch business plan competition.

Topics:

  1. Defining Your Industry Focus and the Type of Business You Want to Start;
  2. Defining the Target Customer: Users and Buyers;
  3. Defining the Needs of Target Customers: Getting Into Their Hearts and Minds;
  4. Defining Solutions for Customers: Developing a Product Line and Services Strategy;
  5. Defining the Business Models for Venture;
  6. Positioning and Branding a Venture in the Marketplace;
  7. Conduct a Reality Check on the Venture Concept and Its Business Model;
  8. Financial Sources for Startups and Corporate Ventures;
  9. Projecting the Financial Performance and Requirements for the Venture;
  10. Organizing the Venture Team;
  11. Writing the Business Plan;
  12. Making the Pitch.

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