People Innovation Excellence
 

NEW VENTURE CREATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the business foundations and the process of successfully launching and growing a small-to-medium enterprise as an entrepreneurial venture and the impact of entrepreneurial firms on economy and society; Apply the concepts of feasibility analysis; business model and business plan; legal forms; marketing; negotiation; finance; human capital; operation, and ICT; Analyze the entrepreneurial process and business opportunities; Design the scratch of venture creation.

Topics:

  1. Ethics, Social Responsibility, and Green Business;
  2. Know Yourself and Choosing the Right Business;
  3. Inside the Entrepreneurial Mind: from Ideas to Reality;
  4. Understanding Market Potential and Doing Market Research;
  5. Conducting a Feasibility Analysis;
  6. Designing a Business Model;
  7. Building a Powerful Bootstrap Marketing Plan;
  8. Crafting a Business Plan and Building a Solid Strategic Plan;
  9. Buying an Existing Business and Franchising;
  10. How to Choose Wisely the Legal Forms of Ventures in Indonesia (GUEST LECTURER);
  11. Branding;
  12. Salesmanship;
  13. Advertising Strategies;
  14. Managing Technologies, Social Media, and E-Commerce;
  15. Pricing and Credit Strategies;
  16. Negotiation;
  17. Choosing the Right Location and Layout;
  18. Product and Inventory;
  19. Building a New Venture Team;
  20. Creating a Successful Financial Plan and Calculating the Start-Up Costs;
  21. Managing Cash Flow;
  22. Sources of Financing, Equity and Debt;
  23. Launching Strategy of the Business (GUEST LECTURER);
  24. Global Aspects of Entrepreneurship;
  25. Growth Strategies;
  26. Planning for the Next Generation and Harvesting the Business.

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