People Innovation Excellence

BUSINESS PLAN (4/4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Recognize the objective of a business plan; Construct the components of the business plan; Examine the analysis of the business plan; Manage team in developing a company structure; Construct a creative and marketable business plan.


  1. Why Write a Business Plan?;
  2. Developing and Screening Business Idea;
  3. The Litmus Test of a Plan;
  4. Introductory Material, Executive Summary and Description of The Business;
  5. Industry Analysis;
  6. Market Analysis;
  7. Marketing Plan;
  8. Management and Organizational Structure;
  9. Operations Plan and Product Development;
  10. Analysis of Financial Projections;
  11. A Successful Business Plan Presentation;
  12. Business Plan Presentation.

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