MARKETING MANAGEMENT II (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to acquire a good understanding of business market place and value delivery in marketing. The students will also acquire good comprehension of integrated marketing communication, global marketing and marketing ethics. Students are expected to develop marketing strategies and marketing plans.

Topics:

This is subsequence course of marketing management that gives students more opportunity to apply the marketing concepts into marketing plans.

Pre-requisite: Marketing Management I