INTEGRATED MARKETING COMMUNICATION (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC promotional tools; Appraise the IMC programs.
Topics:
- Strategic Brand Communication;
- Advertising;
- Public Relations;
- Action and Interaction: Direct Response and Promotion;
- How Brand Communication Works;
- Strategic Research;
- Segmenting and Targeting Audience;
- Promotional Writing;
- Visual Communication & Media Basics;
- Media Planning and Negotiation & IMC Management;
- Evaluating IMC Effectiveness & Social Impact;
- Responsibility and Ethics: Is it Right?;
- Strategic Planning & The Creative Side;
- Paid Media & Owned, Interactive, and Earned Media.
SOCIAL MEDIA
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