CONTEMPORARY ISSUES IN MARKETING (2 SCU)

Learning outcomes:

Upon successful completion of this course, students will be able to conceptualise and formulate strategic uses of contemporary marketing practices. Students will be able to examine the key issues and challenges facing the marketer in contemporary marketing and to explain how contemporary marketing practice is emerging, being managed, its major opportunities, limitations, issues and risks.

Topics:

this course introduces students to the current topics in Marketing. Through a series of lectures, reading and discussion, students will study the key issues and challenge of the contemporary and future marketing cult. It enables student to broaden their knowledge and enhance the critical thinking of the current and future marketing trends.

Pre-requisite : Marketing Management
Co-requisite Consumer Behavior, Product and Brand Management, Service Marketing