INTERNATIONAL MARKETING (4 SCU)

Learning Outcomes:

On successful completion of the course students will be able to: Apply the basic concepts, theories, and principles of marketing to international marketing; Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy; Evaluate the international marketing processes involved in a successful marketing effort; Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences; Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations; Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.

Topics:

The topics in this course may include: Rationale for International Marketing; Appreciating the international economic and financial environment; Catering for the cultural and social environment of international marketing; Avoiding the pitfalls of the international political and legal environment; The technology environment and contemporary environmental variables; Researching international markets; International market selection and entry; Planning for international marketing; International competitive strategy; Globalisation; Internationalisation, relationships and networks; Modifying products for international markets; Marketing services internationally; Promotion in international marketing; International pricing for profit; Effective international distribution.

Pre-requisite: None