DIGITAL CAMPAIGN AND PROMOTIONS MANAGEMENT (3 SCU)

Learning Outcomes:

Upon the completion of this course, student will gain knowledge in managing digital campaign projects, as well as learning the skills to develop creative works online – the key elements that guarantee engagement and a good brand experience. Students should be able to demonstrate the ability to create viral campaigns based on the principles and guidelines of online buzz marketing.

Topics:

This course will guide students to define a structured approach in planning for digital marketing projects. It will focus on organization, communication and managing expectations when building interactive projects.

Pre-requisite(s): Marketing Management