People Innovation Excellence

SERVICE MARKETING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the key points of service and retail concepts and critical issues; Demonstrate ability and knowledge to relate concepts and facts; Appraise service and retail conditions regarding concepts and elements learnt; Integrate retail and services marketing principles; Discuss the whole concepts and principles learnt before.

Topics:

  1. Understanding Service Markets;
  2. Customer Behavior in Service Markets;
  3. Core Service Products;
  4. Distributing Services;
  5. Educating Customers and Promoting the Value Proposition;
  6. Designing and Managing Service Processes;
  7. Managing People for Service Advantage;
  8. Strategic Planning in Retail;
  9. Retail Institution Formats;
  10. Identifying and Understanding Customers;
  11. Choosing A Store Location;
  12. Merchandise Management;
  13. Managing Relationships and Loyalty

Published at : Updated

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