People Innovation Excellence
 

PSYCHOLOGY OF SOCIAL INTERVENTION (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Explain the definition of and steps in intervention research; Formulate a social psychological problem definition from a social issue; Analyze a social psychological problem using social psychological theories and concepts; Design a social psychological intervention program in order to solve a social psychological problem; Assess effectiveness of a social psychological intervention program; Construct the business plan and evaluate the business model.

Topics:

  1. Intervention Research;
  2. Steps in Intervention;
  3. Specify the Problem and Develop a Program Theory;
  4. Creating Customer Profiles;
  5. Who are Our Next 10 Customers?;
  6. High Specifications in the Business;
  7. Quantifying the Value Propositions;
  8. Chart Competitive Position;
  9. Design Business Model;
  10. Create and Revise Program Materials;
  11. Refine and Confirm Program Components;
  12. Assess Effectiveness in a Variety of Settings and Circumstances.

Published at : Updated

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