PSYCHOLOGY OF SOCIAL INTERVENTION (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Explain the definition of and steps in intervention research; Formulate a social psychological problem definition from a social issue; Analyze a social psychological problem using social psychological theories and concepts; Design a social psychological intervention program in order to solve a social psychological problem; Assess effectiveness of a social psychological intervention program; Construct the business plan and evaluate the business model.

Topics:

1. Intervention Research;
2. Steps in Intervention;
3. Specify the Problem and Develop a Program Theory;
4. Creating Customer Profiles;
5. Who are Our Next 10 Customers?;
6. High Specifications in the Business;
7. Quantifying the Value Propositions;
8. Chart Competitive Position;
9. Design Business Model;
10. Create and Revise Program Materials;
11. Refine and Confirm Program Components;
12. Assess Effectiveness in a Variety of Settings and Circumstances.