People Innovation Excellence

RESEARCH METHODOLOGY (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify of problems in business research according to the concept of research methodology; describe the steps in carrying out the business research process; apply the concept of business research methodology correctly.

Topics:

  1. Introduction to Research;
  2. The Scientific Approach and Alternative Approaches to Investigation;
  3. Defining Management Problem;
  4. Defining Research Problem;
  5. Project I, Paper Review;
  6. The Critical Literature Review;
  7. Theoretical Framework and Hypothesis Development;
  8. Project II, Paper Review;
  9. Element of Research Design;
  10. Measurement of Variables: Operational Definition;
  11. Measurement of Variables: Scaling, Reliability and Validity;
  12. Sampling;
  13. Project III, Paper Review;
  14. Quantitative Data Analysis;
  15. Quantitative Data Analysis: Hypothesis Testing;
  16. Qualitative Data Analysis;
  17. The Final Proposal (Chapter 1 – 3).

Published at : Updated

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