People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: Explain the concept of research methodology; Identify the steps in the research process; Demonstrate operationalyze concepts; Outline the various data collection methods; Interpret the computer results of tests of various hypotheses; Explain the fact that both qualitative and quantitative investigations have their place in business research


  1. Introduction to Research;
  2. Technology and Business Research;
  3. The Research Process;
  4. Analyzing The Final Project-1;
  5. Discuss about The Result of Analyzing The Final Project;
  6. Measurement of Variables: Operational Definition and Scales, Scaling, Reliability and Validity;
  7. Data Collection Methods;
  8. Sampling;
  9. Analyzing The Final Project-2;
  10. Discuss about The Result of Analyzing The Final Project;
  11. Data Analysis and Interpretation;
  12. The Research Report.

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