People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Explain qualitative and quantitative approaches, relate the communication theory and research design, etc; Analyze the verbal data, Observation and mediated data, Case study, Grounding and writing qualitative research, Qualitative research integration and outlook, Quantitative research, Research questions and hypothesis, Population and sampling, Validity and reliability, Descriptive and statistical tests, Quantitative content analysis, Internet-based research, and Ethics in social research; Construct and develop the questionnaire based on the theory or concept explication; Apply one or more research method to analyse the contemporary issues in communication perspectives; Interpret the verbal data in term of qualitative research approaches, etc.


  1. Doing social research;
  2. Theory and social research design;
  3. Qualitative research Design;
  4. From text to theory;
  5. Observation and mediated data;
  6. Case study;
  7. Grounding and writing qualitative research;
  8. Qualitative research integration and outlook;
  9. Quantitative research: Survey;
  10. Research questions and hypotheses;
  11. Population and sampling;
  12. Validity and reliability;
  13. Descriptive and statistical tests;
  14. Quantitative content analysis;
  15. Internet-based research method;
  16. Ethics in social research.

Published at : Updated

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