People Innovation Excellence


Program Objective

The Objectives of this Program are:

  1. To provide students with social and cultural knowledge, critical thinking and technical skills to produce effective messages to the audience.
  2. To prepare students to keep updated with and utilize Information Communications Technologies (ITC) and other alternative new media technologies.
  3. To prepare students to have effective communication skills in both written and verbal forms in the media industry on a variety of different platforms, such as interpersonally, through social media or traditional media (such as radio and television).
  4. To complement students with leadership, entrepreneurship and management skills, as well as ethics required to be a socially aware and responsible professional in the global media industry.
  5. To prepare students with knowledge and skills to be innovative, creative and passionate for continuous improvement in the media industry.


Published at : Updated

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