People Innovation Excellence
 

Business Management and Marketing

Prospective Career of the Graduate

The four year Business Management and Marketing program will provide sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industries. Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of company, as they act as connectors between customers and companies, including connecting customers to the product or service and to the financial accountability. Some examples of marketing professions that students could aim for are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Along with being a marketing professional, students can also develop their own business and become entrepreneurs.

BINUS University also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed on www.binuscareer.com.

 

Award/Degree

  • Bachelor of Economics (Sarjana Ekonomi) from BINUS
  • Double Degree with Bachelor of Business Marketing (B.Bus.) from Queensland University of Technology (QUT) Business School, Australia.
  • Double Degree with Bachelor of Commerce in Marketing (B.Com.) from Macquarie University, Australia.
  • Double Degree with Bachelor of Arts in International Business (B.A.) from Cologne Business School, Germany.
  • Double Degree with Bachelor of Business Administration (B.BA.) from Saxion University of Applied Science, Netherlands.
  • Double Degree with Bachelor of Business Administration (B.BA) from Solbridge University, South Korea
  • Master Degree with Master of Commerce in Marketing, Finance, Accounting, Business (M.Com.) from Macquarie University, Australia.

 

Major and Streaming

Streaming Specialization Degree Partner
Single Title Double Title
Business Management and Marketing   S.E.    
Marketing Marketing and International Business     S.E. & B.Bus. Queensland University of Technology (QUT),
Marketing     S.E. & B.Com. Macquarie University, Australia
Marketing     S.E. & B.B.A Saxion University of Applied Sciences
International Business International Business     S.E. & B.A. Cologne Business School, Germany
Business Administration Business Administration     S.E. & B.B.A. Solbridge University
Master Track Marketing;       S.E. & M.Com.

in Marketing;

Macquarie University, Australia
Finance;       S.E. & M.Com.

in Finance;

Business Commerce;       S.E. & M.Com

Title: S.E. (Sarjana Ekonomi)
B.Bus. (Bachelor of Business)
B.Com. (Bachelor of Commerce)
B.A. (Bachelor of Arts)
B.B.A. (Bachelor of Business Administration)
M.Com. (Master of Commerce)

 

Double Degree Program in Marketing and International Business – Queensland University of Technology (QUT) Business School.

In cooperation with Queensland University of Technology (QUT) Business School, Australia,  BINUS Business School International Undergraduate Program offers a double degree program, where students will be able to obtain S.E. (Binus) and B.Bus (QUT). This program was designed to provide students with skills and knowledge, and experience to thrive in business and marketing in the global context.

The distribution of semesters for this program is as follows:

  • The first four semesters will be at BINUS University, following a set of courses agreed by both universities.
  • Semester 5, 6, and 7 will be at QUT, Brisbane, Australia, following approximately 48 unit courses each semester. The courses will be determined by QUT.
  • The eighth or last semester will be at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Business from Queensland University of Technology (QUT), in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Marketing – Macquarie University.

In cooperation with Macquarie University, Australia, BINUS Business School International Undergraduate Program offers a double degree program with Macquarie Unviersity, where students will be able to obtain S.E. (Binus) and B.Com (Macquarie). This program was designed to provide students with skills, knowledge, and experience to thrive in marketing in the global context.

The distribution of semesters for this program is as follows:

  • The first four semesters will be at BINUS University, following a set of courses agreed by both universities.
  • Semester 5, 6, and 7 will be at Macquarie University, Sydney, Australia. Courses will be determined by Macquarie University.
  • The last semester (semester 8) will be at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Commerce with Major in Marketing from Macquarie University in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in International Business – Cologne Business School (CBS)

In cooperation with Cologne Business School, Cologne, Germany, students will obtain S.E. (BINUS) and B.A. in International Business (CBS), with the focus on providing students with international and global experience in business.

The distribution of semesters for this program is as follows:

  • First six semesters at BINUS University, following a set of courses agreed by both universities.
  • Last two semesters at Cologne-Germany, following required courses determined by Cologne Business School, including a thesis.

Students who complete this program will be awarded with a Bachelor of Arts (B.A.) degree from Cologne Business School, in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Marketing – Saxion University

In cooperation with Saxion University of Applied Science, Netherlands, students will obtain an S.E. (BINUS) and B.B.A. (Saxion). This program was designed to provide students with skills and knowledge in business admnistration. As Saxion is an applied science university, practicality of the concepts in marketing was of the highest importance in this program.

The distribution of semesters for this program is as follows:

  • The first six semesters will be at BINUS University, following a set of courses agreed by both universities.
  • The last two semesters will be at Saxion, Deventer – The Netherlands following required courses determined by Saxion, including a thesis.

Students who complete this program will be awarded a Bachelor of Business Administration (B.B.A.) degree from Saxion University, in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Business Administration – Solbridge University

In cooperation with Solbridge University, South Korea, students will obtain an S.E. (BINUS) and B.B.A. (Solbridge). This program was designed to provide students with skills and knowledge in business admnistration. As Solbridge is a diverse and thriving university based in one of the most developed country in Asia, the application of different concepts in business and marketing was the focus this program.

 

Master Track Program

In cooperation with Macquarie University in Sydney, Australia, students will be able to obtain a master degree within 9 semesters. The program is designed to allow students to complete their Sarjana Ekonomi (S.E.) degree at BINUS University in seven semesters and then continue with a graduate program for 2 (two) semesters at Macquarie University to obtain a Master Degree. This program also provides students with an array of options on majors such as M.Com in Marketing, M.Com in Finance, M.Com in Accounting, or M.Com in Business.

 

Teaching, Learning, and Assessment Strategy

The teaching and learning processes are conducted through lectures, tutorials, class discussions, individual and group project discussions. Students are strongly required to study independently and read various business management and marketing-related articles in order to increase their understanding during the lectures. Students gain both theoretical and practical knowledge from our qualified lecturers and guest lecturers who have ample of experience as marketing and business professionals in the industry. In addition, innovation habits will be developed through course assessments that emphasize content comprehension and innovation. Innovation thinking, commonly referred to Design Thinking on the other hand, will be developed through collaboration with the Center for Innovation, Design, Entrepreneurship and Research (CIDER). Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment processes of several courses throughout the program.

 


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