People Innovation Excellence

Business Management and Marketing

Course Structure for Binusian 2020

Marketing Courses – Marketing Management

Semester Code Course Name SCU Total
1  ECON6063 Economics 6 19
 ENGL6171 Academic English I 3
 ENTR6091 Project Hatchery 2
 CHAR6013 Character Building: Pancasila 2
 MGMT6250 Marketing Management I 4
 LAWS6075 Legal Aspect in Economics 2
2  ENGL6172 Academic English II 3 21
 CHAR6014 Character Building: Kewarganegaraan 2
 MGMT6011 Introduction to Management & Business 4
MGMT6251 Marketing Management II 2
MKTG6088 Consumer Behavior 4
 MATH6116 Mathematics & Statistics for Business 6
3  ACCT6241 Accounting for Business 6 18
 MGMT6120 Product & Brand Management 4
CHAR6015 Character Building: Agama 2
MKTG6181 Services Marketing 2
 ENTR6094 Design Driven Entrepreneurship 3
 LANG6061 Indonesian 1
4  MKTG6094 Pricing Management & Strategy 4 20
 MGMT6252 Operations Management & Information Systems 6
 FINC6001 Financial Management 4
 MKTG6182 Digital Campaign & Promotion Management 3
MKTG6183 Business to Business Marketing and Sales Management 3
5  MGMT6012 Human Resources Management 4 15
 ECON6064 Managerial Economics 3
 MKTG6099 Website Usability and Design 2
MKTG6163 Web Analytics and e-CRM 2
COMM8006 Business Communication 2
MKTG6089 Contemporary Issues in Marketing 2
6 RSCH6020 Research Method in Marketing 4 15
MKTG6091 International Marketing 4
MKTG6184 Social Media and New Media Marketing Strategies 2
MKTG6189 Marketing Channels 3
MGMT6038 Cross Cultural Management 2
7 Enrichment Program I 16 16
8 Enrichment Program II 16 22
MKTG6098 Thesis 6
TOTAL CREDIT 146 SCU

Enrichment Program I (7th Semester) & Enrichment Program II (8th Semester):

-)Student will take one of enrichment program tracks (off campus).

 

Enrichment Track Scheme

Track Semester 7 Semester 8
I RS ENTR CD SA *etc I RS ENTR CD SA *etc
1  v  v

Notes:

I               : Internship

RS           : Research

ENTR     : Entrepreneurship

CD          : Community Development

SA           : Study Abroad

*etc         : Department specific needs

 

Notes:

Student can choose one of the available tracks.

 


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