To contribute to the global community through the provision of world-class education by :
- Acknowledging all talents that positively contribute to the quality of life of Indonesians and the international community as global citizens.
- Providing a solid educational experience through the diffusion and integration of knowledge of Product Design Engineering, and services to industries.
- Educating students from a diverse background in the fundamental skills, knowledge and practice of Product Design Engineering in order to prepare them for a position in global industries and continue for advanced degrees in Product Design Engineering or related disciplines.
- Providing research and professional services to streamline and optimize operations which contribute to the enhancement of the quality of life.
- Having provided education with focus on not only skills and knowledge but also personal charm and dignity.
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