To enhance the Indonesia and Global wisdom through young talented graduates within industries and communities by:
- Fostering all young talents, in term of education and enrichment, that contribute to the Indonesia local wisdom; and global prestige and dynamic through Product Design Engineering program.
- Educate all young talents through an integrated approach of Product Design Engineering program and personal develop through solid manner for perseverance and integrity.
- Enrich all young talents through effective learning experience within IR 4.0’s megatrends of physical, digital and biology as the spearheaded and cutting edge of learning experience.
- Empowering all young talents to build and serve Indonesia toward industries and communities as stakeholders through prioritizing human-centered and sustainable product design through 5 stages of design thinking approach.
- Prioritize all young talents to synergize human-centered and sustainable products design through ambidexterity of continuous improvement and breakthrough toward disruptive innovation.
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