People Innovation Excellence

MARKETING MANAGEMENT IN HOSPITALITY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define hospitality marketing concept and outline the steps in the marketing process; Outline 8Ps approaches to hospitality marketing; Apply integrated marketing plan strategy in the hospitality business; Analyze marketing environment; Prepare marketing plan.

Topics:

  1. Introduction of Marketing for Hospitality and Tourism;
  2. Service Characteristics;
  3. The Role of Marketing in Strategic Planning;
  4. Marketing Environment;
  5. Traditional 4Ps of Marketing;
  6. Additional 4Ps of Hospitality and Travel Marketing;
  7. Consumer Markets and Consumer Buying Behavior;
  8. Organizational Buyer Behavior of Group Market;
  9. Marketing Information System and Marketing Research;
  10. Internal Marketing;
  11. Market Segmentation;
  12. Market Targeting and Positioning;
  13. Designing and Managing Products;
  14. Pricing Products;
  15. Channel;
  16. Communication and Promotion Policy;
  17. Advertising;
  18. Public Relations;
  19. Sales Promotion;
  20. Professional Sales;
  21. Direct Marketing;
  22. Online Marketing;
  23. Marketing Plan I;
  24. Marketing Plan II;
  25. Marketing Plan III- Part A;
  26. Marketing Plan III- Part B.

Published at :

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close