BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain The fundamental concepts and strategic objectives of Business Development, including its processes, roles, and key distinctions from other business functions; LO2 – explain The impact of global market strategies, technological advancements, and sustainability practices on modern business development; LO3 – Describe The integration of stakeholder management, organizational structure, and talent development in fostering effective business strategies; LO4 – apply Innovative tools and methodologies, such as Lean Startup, AI-enabled frameworks, and augmented reality, to solve real-world business challenges and develop strategic business plans.

Topics:

1.  Introduction and Fundamental Concepts of Business Development;
2. Processes and Roles in Business Development;
3. Key Distinctions from Other Business Functions;
4. Business Models and Profitability;
5. Global Market Strategies;
6. Corporate Social Responsibility (CSR) Integration;
7. Product and Service Portfolio Management;
8. Customer Empathy Mapping;
9. Marketing and Sales Strategies;
10. AI in Business Development;
11. Innovation and Technology-Driven Learning;
12. Augmented Reality (AR) and Virtual Reality (VR) in Business;
13. Expansion Internationalization Strategies;
14. Internal Communication and Change Management;
15. Lean Startup and Innovative Thinking;
16. Sustainability Practices;
17. Organizational Design;
18. Talent Management;
19. Leadership in the Digital Era;
20. AI-Driven Learning Frameworks;
21. Human-AI Collaboration in Decision-Making;
22. Executive Development in the AI Era;
23. Preparing Future Leaders;
24. Analyzing Business Development Case Studies;
25. Developing Strategic Business Plans;
26. Case Studies and Strategy Implementation.