BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain the meaning of business basic, getting started, and planning for business development; illustrate a Business in a Global Economy, small Business and forms of Business Ownership; interpret an online business, product, branding, marketing, and building business development plan; demonstrate a new model for growth, business model and innovation.

Topics:

1. Business Basic;
2. Getting Started with Business Development;
3. Planning for Business Development;
4. Business in a Global Economy;
5. Small Business and the Entrepreneur;
6. Forms of Business Ownership;
7. Online Business and Technology;
8. Product Development, Branding, and Pricing Strategies;
9. Marketing and Consumer Behavior;
10. A New Model for Growth and Renewal;
11. When New Business Models Are Needed;
12. Business Model Innovation as a Repeatable Process;
13. Review.