TOURISM E-BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: define theoretical underpinning and practical example of social media  for enhancing business operations and strategies; explain the use of social media for knowledge management practices; content analysis of blogs’ content; and the use of various tools for monitoring online reputation; discover elements of the value chain for electronic business and electronic commerce in tourism industry; analyze e-business model for tourism development.

Topics:

1. Lecture 1 – Introduction;
2. Lecture 2 – Web 2.0 and Networks in Wine Tourism;
3. Lecture 3 –  Web 2.0 and Customer Involvement in New;
4. Lecture 4 – Creating the Buzz, merchant city (Glasgow) Case Study;
5. Lecture 5 – Examining Hotel Managers’ Acceptance; Lecture
6. 6- Riding Social Media Wave;
7. Lecture 7 – National DMOs and Web 2.0;
8. Lecture 8 – Arizona Meeting Planners’ Use of Social Networking Media;
9. Lecture 9 – Web 2.0 and Pricing Transparency in Hotel Services;
10. Lecture 10 – Blogs Re-inventing Tourism Communication;
11. Lecture 11 – Web 2.0 Travellers’ Behaviour;
12. Lecture 12 – Use and Creation of Social Media by Travellers;
13. Lecture 13 – An Exploration of Wine Blog Communication Patterns;
14. Lecture 14 – Knowledge Management and Web 2.0 Preliminary Findings from the Greek Tourism Industry;
15. Lecture 15 – Social Media Monitoring;
16. Lecture 16 – New Ways of Interacting with Customers;
17. Lecture 17-Field Trip;
18. Lecture 18-Field Trip;
19. Lecture 22 – Planning, Marketing, and Operating Package Tours;
20. Lecture 23 – Component of Business Model;
21. Lecture 24 – E Customer Relation Management;
22. Lecture 25 – Presentation;
23. Lecture 26 – Presentation;
24. Lecture 19 – E – Commerce;
25. Lecture 20 – The transformation of consumer behavior;
26. Lecture 21 – Tour Operating Business.