MARKET ENTRY STRATEGY (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: LO1 – Identify Identify the strategies and cases of market entry; LO2 – Explain Explain the procedures and practices in market entry cases; LO3 – Analyze Analyze procedures and strategies in new market business.
Topics:
- Initiation of Internationalization;
- Internationalization Theories 1;
- Internationalization Theories 2;
- Development of the Firm’s International Competitiveness;
- The International Market Selection Process;
- Some Approaches to the Choice of Entry Mode;
- Market Entry Strategy: Export Modes;
- Market Entry Strategy: Intermediate Modes;
- Market Entry Strategy: Hierarchical Modes;
- Market Entry Strategy: E-Commerce;
- International Sourcing Decisions and the Role of the Subsupplier;
- Internationalization Theories Case Studies;
- Market Entry Strategies Case Studies.
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