MARKET ENTRY STRATEGY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify Identify the strategies and cases of market entry; LO2 – Explain Explain the procedures and practices in market entry cases; LO3 – Analyze Analyze procedures and strategies in new market business.

Topics:

1. Initiation of Internationalization;
2. Internationalization Theories 1;
3. Internationalization Theories 2;
4. Development of the Firm’s International Competitiveness;
5. The International Market Selection Process;
6. Some Approaches to the Choice of Entry Mode;
7. Market Entry Strategy: Export Modes;
8. Market Entry Strategy: Intermediate Modes;
9. Market Entry Strategy: Hierarchical Modes;
10. Market Entry Strategy: E-Commerce;
11. International Sourcing Decisions and the Role of the Subsupplier;
12. Internationalization Theories Case Studies;
13. Market Entry Strategies Case Studies.