DIGITAL BUSINESS (4/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – explain Digital marketplace analysis, e-environment and digital business infrastructure; LO2 – utilize Digital business strategy and application; LO3 – appraise Digital marketing and Customer Relationship Management; LO4 – arrange Customer experience and managing digital business transformation.

Topics:

1. Introduction to digital business;
2. Opportunity analysis for digital business and e-commerce;
3. Managing digital business infrastructure;
4. Key issues in the digital environment;
5. Digital business strategy;
6. Supply chain and demand;
7. Review and Evaluation for Mid Semester;
8. Digital Marketing;
9. Customer relationship management;
10. Customer experience and service design;
11. Managing digital business transformation and growth hacking;
12. Project digital business presentation;
13. Review and Evaluation for Final Exam;
14. Introduction to digital business;
15. Opportunity analysis for digital business and e- commerce;
16. Managing digital business infrastructure;
17. Key issues in the digital environment;
18. Digital business strategy;
19. Supply chain and demand;
20. Introduction to digital business;
21. Opportunity analysis for digital business and e- commerce;
22. Managing digital business infrastructure;
23. Key issues in the digital environment;
24. Digital business strategy;
25. Supply chain and demand;
26. Digital marketing;
27. Customer relationship management;
28. Customer experience and service design;
29. Managing digital business transformation and growth hacking.