People Innovation Excellence

THEORY OF COMMUNICATION (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: LO1 – Identify social phenomena using communication perspectives; LO2 – describe the relevancy of social phenomena and communication concepts and theories; LO3 – Discuss social phenomena around the globe using relevant communication theories and concepts.

Topics:

  1. The Self & Messages: Cognitive Dissonance Theory;
  2. Relationship Development: Social Exchange Theory;
  3. Group, Teams, and Organizations: Organizational Culture Theory;
  4. The Public: Dramatism;
  5. Culture and Diversity: Face Negotiation Theory;
  6. Culture and Diversity: Communication Accommodation Theory;
  7. Communication, Theory and Research;
  8. The Self and Messages: Symbolic Interaction Theory;
  9. The Self & Messages: Cognitive Dissonance Theory;
  10. Relationship Development: Social Information Processing Theory;
  11. Groups, Teams, and Organizations: Groupthink;
  12. Group, Teams, and Organizations: Organizational Culture Theory;
  13. The Public: The Rhetoric;
  14. The Public: Dramatism;
  15. The Media: Spiral of Silence Theory;
  16. The Media: Uses and Gratifications Theory;
  17. Culture and Diversity: Communication Accommodation Theory;
  18. The Media: Media Ecology Theory;
  19. Relationship Development: Social Exchange Theory.

Published at : Updated

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