THEORY OF MASS COMUNICATION (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: Explain the mass communication theory and the effect of the rapid change for the media industries; Apply the application of mass communication in their everyday activities;  Analyze the important role of audience, society, culture, and other forms of diversity in mass communication theory and media industries.

Topics:

1. Understanding of Mass Communication;
2. The Function of Mass Communication;
3. The Process of Mass Communication;
4. Theories of Mass Communication;
5. Models of Mass Communication;
6. Obstacle in Mass Communication;
7. Printed Media;
8. Broadcasting and Digital Media;
9. Mass Media and Government System;
10. The Research in Mass Communication;
11. Public Relations;
12. Ethics in Mass Communication;
13. Media Literacy.