People Innovation Excellence

GLOBAL CONSUMER BEHAVIOR (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify foundations of consumer behaviour concepts to devote consumer well-being and ethical issues; classify consumer behaviour concepts to branding problem; apply the concept of global consumer behaviour to develop brand management strategies in diverse social and cultural settings.

Topics:

  1. Foundations of Consumer Behavior
  2. Consumer and Social Well-Being
  3. Perception
  4. Learning and Memory
  5. Motivation and Affect
  6. The Self: Mind, Gender, and Body
  7. Personality, Lifestyles, and Values
  8. Attitudes and Persuasive Communications
  9. Decision Making
  10. Buying, Using, and Disposing
  11. Groups and Social Media
  12. Income and Social Class
  13. Culture and Subcultures

Published at : Updated

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