NARATIVE DEVELOPMENT (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain the value of storytelling for branding purposes; LO2 – Select the right channels for corporate storytelling; LO3 – Use storytelling techniques for making engaging stories crafted for various stakeholders.

Topics:

1. Branding through storytelling;
2. The 4 elements of storytelling I;
3. The 4 elements of storytelling II;
4. Visual Storytelling;
5. Story Structure;
6. The Visual Storyteller’s Tool Box;
7. The Internet and Social Media
8. The Building Blocks of Visual Storytelling;
9. Visual Storytelling with Mobile Devices;
10. Multimedia Storytelling in Entertainment;
11. Multimedia Storytelling in Journalism;
12. Multimedia Storytelling in Strategic Communication;
13. Visual Innovation and Storytelling.