CURRENT ISSUES IN BUSINESS COMMUNICATIONS (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Discuss  business trends and current issues in business with acceptable English and good manner; identify  good and bad business trends related to the current issues in business; produce original business ideas supported with examples and references.

Topics:

1. Introduction;
2. The five global shifts that will shape the organizations of the future;
3. The ten tech mega – trends that every business leader should know;
4. How we learn: the two main shifts in education;
5. How we move people and goods: the three trends revolutionizing transportation;
6. How we look after our money: the four shifts that will shape the financial sector;
7. Channel digitization and expansion: the move from physical to digital/hybrid products and channels;
8. Cognifiying products and services: smarter products, smarter services;
9. Right time, right place, right for you: the rise of micro moments and personalization;
10. Subscription and servitization: the as-service revolution;
11. From B2C to all to all: the rise of platforms, the sharing economy, and crowdsourcing;
12. Finding and keeping talent: the shifting talent pool and employee experience;
13. Purposeful business: why does your business exist?.