MEDIA PROMOTION & MARKETING (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – identify the trend of marketing and promotion in the conventional and digital media; LO2 – explain the trend of marketing and promotion in the conventional and digital media; LO3 – propose a plan to promote content/ program in the conventional and digitalmedia.

Topics:

1. Introduction to Media Marketing & Program Branding;
2. Branding & Promotion Strategies for Television Programs;
3. Branding & Promotion Strategies for Radio Programs;
4. Program Promotion in News Media & Online Media Portals;
5. Branding & Promotion of Social Media Programs (TikTok & YouTube);
6. Program Promotion Funnel (Awareness, Engagement, Viewing, Loyalty);
7. Combined Promotion Strategy: Instagram & Facebook;
8. Program Promotion on Twitter, LinkedIn & Pinterest;
9. Talent, Influencer & KOL Strategy for Program Promotion;
10. SEO & Google Ecosystem for Promoting Digital Programs;
11. Tools for Managing Program Promotion Across Media;
12. Cross-Platform Integration & Program Branding Consistency;
13. Using AI to Enhance & Automate Program Promotion.