GLOBAL BRANDING STRATEGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the branding concept and issues in some product and services.
2. Apply the effective strategic branding to strengthen brand equity
3. Construct the effective strategic branding as a part of integrated communication strategies about the brand to the public

Topics :

1. Brand Basics
2. Brand Process 1: Conducting Research
3. Brand Process 2: Clarifying Strategy
4. Brand Process 3: Designing Identity
5. Brand Process 4: Creating Touchpoints
6. Brand Process 5: Managing Brand
7. Measuring Brand Equity
8. Personal Brand Experience
9. Brand DIstinction
10. Strategic Partnership
11. Customization
12. Sustainability for brand distinction
13. Localization and Globalization