CREATIVE EVENT PLANNING (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Describe Creative Event Planning and Management; LO2 – Illustrate Creative Event Planning and Management; LO3 – Design a Creative Event Planning for Corporate or Brand Communication Purposes.

Topics:

1. Introduction to Creative Event Management;
2. Creative Event Canvas;
3. Creative Event Planning Model;
4. Designing Creative Event;
5. Project Management and Set Up Issues for Creative Event;
6. Creative Event Team Development;
7. Creative Event Production;
8. Public Safety, Security, & Crowd Management;
9. Venue for Creative Event;
10. Marketing & Promotion for Creative Event;
11. Finance, Budget, and Procurement for Creative Event Development;
12. Evaluation and Reporting of Creative Event;
13. The Future of Creative Event.