CREATIVE WRITING FOR BRANDING (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain structure and values in storytelling; LO2 – Illustrate elements and concept of storytelling for effective corporate and brand campaigns; LO3 – Apply storytelling idea and technique for corporate and brand campaigns.

Topics:

1. Authentic Raw Material for Storytelling;
2. Branding Through Storytelling;
3. Multimedia Storytelling in Entertainment;
4. Multimedia Storytelling in Strategic Communication;
5. Story Structure;
6. Storytelling As a Management Tool;
7. Storytelling In Advertising;
8. Storytelling In Business;
9. The 4 Elements Storytelling;
10. The Internet and social media Affecting Visual Storytelling;
11. Transmedia Storytelling;
12. Visual Storytelling;
13. When Storytelling Become Dialogue.