CREATIVE DESIGN THINKING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain basic concepts and principles of creative design thinking in the field of creative communication; LO2 – Apply creative design thinking methods to develop innovative solutions in strategic communication projects; LO3 – Design creative and innovative communication strategies based on the results of the creative design thinking process.

Topics:

1. Strategic Creativity;
2. Thinking Creatively;
3. Strategically Creative Idea;
4. Strategically Creative Copywriting;
5. Strategically Creative Design;
6. Branding & Art Direction;
7. The Creative Brief;
8. Diversity, Equity, Inclusion, & Purpose-led Marketing;
9. Advertising & Creativity;
10. Advertising & Innovation;
11. Advertising & Entertainment;
12. Advertising & Other Creative Sector;
13. Building a Culture for Result;
14. Strategic Creativity;
15. Thinking Creatively;
16. Strategically Creative Idea;
17. Strategically Creative Copywriting;
18. Strategically Creative Design;
19. Branding & Art Direction;
20. The Creative Brief;
21. Diversity, Equity, Inclusion, & Purpose-led Marketing;
22. Advertising & Creativity;
23. Advertising & Innovation;
24. Advertising & Entertainment;
25. Advertising & Other Creative Sector;
26. Building a Culture for Result.