CRISIS COMMUNICATION AND PUBLIC AFFAIRS (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain crisis communication strategic plan; LO2 – Describe effective public affairs strategy within corporate context; LO3 – Discover solutions for case study in corporate public affairs to handling crisis communication situation in organisation.

Topics:

1. Creating and testing a crisis communication plan;
2. The operational response and approaches;
3. The role of leadership and employee in a crisis;
4. Crisis Mitigation Process for Preventive Action;
5. Developing crisis communication strategy : Crisis Preparation;
6. Crisis Recognitions and Response;
7. Postcrisis Concerns – Evaluation, Recognising Crisis Impact and Recovery;
8. Building Solid Foundation : Understanding The Role of Public Affairs;
9. Key issues in the development of public affairs;
10. Interest Group, Media and Governmental Strategies;
11. Strategies for Successful Public Affairs;
12. Case Studies In Public Affairs : Learning From Success and Failure;
13. Ethical Considerations in Public Affairs and Crafting Roadmap.