MEDIA RELATIONS STRATEGY (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Examining the role and practice of media relations and messaging in corporate, non-profit, and government organizations in new media era; Organizing media and new media relations programs; Measuring media relations strategies.

Topics:

1. Introduction to Media Relations;
2. Setting Up Media Relations Program;
3. News;
4. Reporters;
5. Radio Development Analysis;
6. Internet Development Analysis;
7. Media and Indonesia Society;
8. Media Policy and Law;
9. Media Ethics;
10. Global Communications Media;
11. Enrichment Activity: (Discussion and Assignment) – Media Outreach & Pitching Techniques;
12. Enrichment Activity: (Discussion and Assignment) – PR Writing Practice: Press Release based on a company issue;
13. Enrichment Activity: Guest Lecture – Conducting interviews;
14. Enrichment Activity: (Discussion and Assignment) – How to Work with Press in Crisis Situation;
15. Enrichment Activity: (Consultation and Assignment) – Strategic Communications Planning;
16. Enrichment Activity: Guest Lecture – How to Get Media Coverage.