VISUAL COMMUNICATION DESIGN REVIEWS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the important times in advertising industry; Describe the advertising age, from traditional media into current advertising propose; Classify key ideas from different historical time frames of advertising.

Topics:

1. The Creative Revolution;
2. Good Art. Good Writing. Good Business;
3. Advertising and the Language of Popular Culture;
4. The Age of Image;
5. Advertising Goes to Hollywood;
6. Global Brands and the Flat World;
7. Hearts and Minds: The Selling of Politics;
8. Good Advertising: Advertising’s Social Conscience;
9. GSLC / Creative Review;
10. Dot Communication: The World Goes Online;
11. The End of The Beginning: Traditional Advertising in the Digital Age;
12. From Searching to Sharing;
13. Advertising: Connecting Product to Connected People.