People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Identify the important times in advertising industry; Describe the advertising age, from traditional media into current advertising propose; Classify key ideas from different historical time frames of advertising.


  1. The Creative Revolution;
  2. Good Art. Good Writing. Good Business;
  3. Advertising and the Language of Popular Culture;
  4. The Age of Image;
  5. Advertising Goes to Hollywood;
  6. Global Brands and the Flat World;
  7. Hearts and Minds: The Selling of Politics;
  8. Good Advertising: Advertising’s Social Conscience;
  9. GSLC / Creative Review;
  10. Dot Communication: The World Goes Online;
  11. The End of The Beginning: Traditional Advertising in the Digital Age;
  12. From Searching to Sharing;
  13. Advertising: Connecting Product to Connected People.

Published at : Updated

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