CREATIVE PROCESS IN INDUSTRY PROJECT II (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Evaluate the role of social marketing; Design the relation between brand, consumer and social issues; Analyze market knowledge into the ‘Design Initiative’ development; Demonstrate team work and collaboration capability as a creative person; Create in-depth and comprehensive creative concepts; Appraise appropriate and effective communication tools.

Topics:

1. Introduction to the Creative Team;
2. Introduction to the ‘Design Initiative’;
3. Design for Public;
4. About Product & Brand;
5. Introduction to the Cluster Consumers;
6. About Media;
7. About Production;
8. Campaign Development.