People Innovation Excellence

VISUAL COMMUNICATION DESIGN II (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain the semiotics method,  in terms of advertising; design various visual alternatives using particular visual generator tools; analyze visual asset in advertising using the semiotic method.

Topics:

  1. Art in advertising
  2. Semiotics in advertising
  3. Visual generator tools
  4. Visual metaphor approach in advertising
  5. Visual hyperbole approach in advertising
  6. Visual style and its implementation in advertising
  7. Visual generator tools
  8. Visual metaphor approach in advertising
  9. Visual hyperbole approach in advertising
  10. Visual style and its implementation in advertising

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