People Innovation Excellence

CREATIVE WRITING FOR COMMERCIALS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain the role of copywriting in creative advertising; generate idea trough creative writing; Create ads through creative writing in several media.

Topics:

  1. Introduction to Copywriting
  2. Writing to get Attention
  3. Writing to Communicate
  4. Writing to Sell
  5. Getting Ready to Write
  6. Write Good Advertisement
  7. Writing for Social Media
  8. Writing Brochures, Catalogs, and Other Printed and pdf Sales
  9. Writing Online Ads Materials
  10. Writing Radio and TV Commercial and Video
  11. Presentation Technique

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