DIGITAL ADVERTISING (4 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: LO1 – define what is digital advertising; LO2 – describe the process of digital advertising design; LO3 – experiment with the integration of digital advertising into a campaign.
Topics:
- Introduction to Digital Advertising;
- The Digital Revolution and Current Technology Trends;
- Consumer Behavior Towards Technology Development;
- Creativity in the Digital Era;
- Designing a Digital Advertising Campaign.
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