ECONOMIC THEORY (2 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: define the concept of the economist’s approach to supply, demand, elasticity and consumer behavior; discuss the profit maximization with input factors in the competitive and non-competitive market; demonstrate the business growth strategy and government intervention; differentiate macroeconomic policy and global economic environments.

Topics:

1. The Business and economic environment;
2. Economist’s approach;
3. Business in a Competitive Market;
4. The working of competitive markets;
5. Demand and the Consumer;
6. Estimating Demand and the consumer;
7. Profit in a perfectly competitive market;
8. Profit in a perfectly competitive market;
9. Pricing and output decision in imperfectly competitive market;
10. Game theory in imperfectly competitive market;
11. Digital marketing as alternative aims marketing strategy;
12. Business growth and strategy;
13. Multinational corporations in a global economy;
14. Business strategy in a global economy;
15. Labour;
16. Employment; Government and the market;
17. The government intervention in the market;
18. The indicators macro and economy activity economy;
19. The business activity;
20. Fiscal macroeconomic policy;
21. Monetary macroeconomic policy;
22. The global Trading and Carbon Economy;
23. The global environment;
24. The balance of payment;
25. The global financial environment.