BUSINESS ECONOMICS (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: define the concept of the economist’s approach to supply, demand, elasticity and consumer behavior; discuss the profit maximization with input factors in the competitive and non-competitive market; demonstrate the business growth strategy and government intervention; differentiate macroeconomic policy and global economic environments.

Topics :

1. The Business and economic environment;
2. Economist’s approach;
3. Business in a Competitive Market;
4. The working of competitive markets;
5. Demand and the Consumer;
6. Estimating Demand and the consumer;
7. Profit in a perfectly competitive market;
8. Profit in a perfectly competitive market;
9. Pricing and output decision in imperfectly competitive market;
10. Game theory in imperfectly competitive market;
11. Digital marketing as alternative aims marketing strategy;
12. Business growth and strategy;
13. Multinational corporations in a global economy;
14. Business strategy in a global economy;
15. Labour;
16. Employment;
17. Government and the market;
18. The government intervention in the market;
19. The indicators macro and economy activity economy;
20. The business activity;
21. Fiscal macroeconomic policy;
22. Monetary macroeconomic policy;
23. The global Trading and Carbon Economy;
24. The global environment;
25. The balance of payment;
26. The global financial environment.