BUSINESS ECONOMICS (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: LO-1 : define The concept of the business, economics, and market environment; LO-2 : explain The demand, supply and equilibrium in the competitive and non-competitive market; LO-3 : apply The business growth strategy and government policy; LO-4 : analyze The financial system, business simulation, and international economy policy.

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Topics :

1. The economics and business environment
2. Business organisations
3. The Consumer and Demand
4. The Working of Price Elasticity Using AI in Competitive Markets
5. Costs of production
6. Revenue and profit
7. Profit maximisation under perfect competition and monopoly
8. Business in a Competitive Market
9. Digital Marketing Using AI as Alternative Aims Marketing Strategy
10. Profit maximisation under imperfect competition
11. Multinational Corporations in A Global Economy Used AI
12. Business strategy in a global economy
13. Labour markets, wages and industrial relations
14. Globalisation and multinational business
15. International trade
16. Business Simulation
17. Fiscal macroeconomic policy
18. Monetary macroeconomic policy
19. The financial system, money and interest rates
20. International economic policy.