People Innovation Excellence

BUSINESS ECONOMICS (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: define the concept of the economist’s approach to supply, demand, elasticity and consumer behavior; discuss the profit maximization with input factors in the competitive and non-competitive market; demonstrate the business growth strategy and government intervention; differentiate macroeconomic policy and global economic environments.

Topics :

  1. The Business and economic environment;
  2. Economist’s approach;
  3. Business in a Competitive Market;
  4. The working of competitive markets;
  5. Demand and the Consumer;
  6. Estimating Demand and the consumer;
  7. Profit in a perfectly competitive market;
  8. Profit in a perfectly competitive market;
  9. Pricing and output decision in imperfectly competitive market;
  10. Game theory in imperfectly competitive market;
  11. Digital marketing as alternative aims marketing strategy;
  12. Business growth and strategy;
  13. Multinational corporations in a global economy;
  14. Business strategy in a global economy;
  15. Labour;
  16. Employment;
  17. Government and the market;
  18. The government intervention in the market;
  19. The indicators macro and economy activity economy;
  20. The business activity;
  21. Fiscal macroeconomic policy;
  22. Monetary macroeconomic policy;
  23. The global Trading and Carbon Economy;
  24. The global environment;
  25. The balance of payment;
  26. The global financial environment.

Published at : Updated

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