BUSINESS RESEARCH METHODOLOGY (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify of problems in business research according to the concept of research methodology; LO2 – describe the steps in carrying out the business research process; LO3 – apply the concept of business research methodology correctly.

Topics:

1. Foundation and Introduction to Research
2. The Research Process: an Overview
3. Stage1. Clarify the Research Question
4. Stage2. Research Design: An Overview
5. Project I. Paper Review
6. Stage2. Sampling Design
7. Stage2. Data Collection Design: Qualitative Research
8. Stage2. Data Collection Design: Observation studies
9. Stage2. Data Collection Design: Experiments
10. Stage2. Data Collection Design: Survey Research
11. Project II. Paper Review
12. Stage2.Measurement Foundations
13. Stage3. Measurement Questions
14. Stage3. Measurement Instruments
15. Stage3. Collect, Prepare, and Examine Data
16. Stage4. Hypothesis Testing
17. Stage5. Research Reports: Supported Insights and Recommendations
18. LAB 01. Connected Papers & Publish or Perish
19. LAB 02. Mendeley
20. LAB 03. Smart PLS
21. LAB 04. Process Macro Hayes