BUSINESS RESEARCH METHODOLOGY (3/1 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: LO1 – Identify of problems in business research according to the concept of research methodology; LO2 – describe the steps in carrying out the business research process; LO3 – apply the concept of business research methodology correctly.
Topics:
- Introduction to Research;
- The Scientific Approach and Alternative Approaches to Investigation;
- Defining Management Problem;
- Defining Research Problem;
- Project I, Paper Review;
- Project I, Paper Review;
- Theoretical Framework and Hypothesis Development;
- Theoretical Framework and Hypothesis Development;
- Project II, Paper Review;
- Project II, Paper Review;
- Element of Research Design;
- Measurement of Variables: Operational Definition;
- Sampling; Sampling;
- Project III, Paper Review;
- Project III, Paper Review;
- The Final Proposal (Chapter 1 – 5);
- The Final Proposal (Chapter 1 – 5);
- The Critical Literature Review;
- Administering Questionnaires;
- Quantitative Data Analysis;
- Qualitative Data Analysis.
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