INTRODUCTION TO ENTREPRENEURSHIP (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: LO-1 : identify A Successful Business Idea; LO-2 : illustrate An Idea to an Entrepreneurial Firm; LO-3 : illustrate Managing and Growing an Entrepreneurial Firm.

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Topics:

1. Introduction to Entrepreneurship
2. Recognizing Opportunities and Generating Idea
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Preparing The Proper Ethical and Legal Foundation
7. The Importance of Intellectual Property
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New Venture Team
10. Getting Financing of funding
11. Unique marketing Issue
12. Preparing for and evaluating the challenges of Growth
13. Strategies For Firm Growth
14. Franchising
15. Writing a Business Plan