INTRODUCTION TO ENTREPRENEURSHIP (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify A Successful Business Idea; illustrate An Idea to an Entrepreneurial Firm; illustrate Managing and Growing an Entrepreneurial Firm.

Topics:

1. Introduction to Entrepreneurship;
2. Recognizing Opportunities and Generating Idea;
3. Feasibility Analysis;
4. Developing an Effective Business Model;
5. Industry and Competitor Analysis;
6. Preparing The Proper Ethical and Legal Foundation;
7. The Importance of Intellectual Property;
8. Assessing a New Venture’s Financial Strength and Viability;
9. Building a New Venture Team; Getting Financing of funding;
10. Unique marketing Issue;
11. Preparing for and evaluating the challenges of Growth;
12. Strategies For Firm Growth;
13. Franchising.