LAUNCHING NEW HOSPITALITY VENTURE (2 Credits)

Learning outcomes:

On Successful completion of this course students will obtain: The ability to find a process of launching new venture; The ability to communicate to their market segment that have a potentially respond based on their validation process. The ability in preparation and execution on launching new venture (expo / press conference).

Topics:

1. Business Process;
2. Marketing;
3. Social Media;
4. Press Release.

Deliverables:

Paper on explaining the preparation for the launching; media preparation and communication; creating a momentum based on what they did on validation.