People Innovation Excellence

LAUNCHING NEW VENTURES FOR INTERNATIONAL RELATIONS STUDENTS (2 Credits)

Learning outcomes:

On Successful completion of this course students will obtain: The ability to find a process of launching new venture; The ability to communicate to their market segment that have a potentially respond based on their validation process. The ability in preparation and execution on launching new venture (expo / press conference).

Topics:

  1. Business Process;
  2. Marketing;
  3. Social Media;
  4. Press Release.

Deliverables:

Paper on explaining the preparation for the launching; media preparation and communication; creating a momentum based on what they did on validation.


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