People Innovation Excellence

ENTREPRENEURSHIP: IDEATION (2 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: LO1 – Define target customer characteristics and needs for customer-focused innovation; LO2 – identify problems as opportunities for entrepreneurial innovation; LO3 – generate innovative business solutions to address customer problems.

Topics:

  1. Positioning Your Business;
  2. Idea Validation Presentation;
  3. Business Idea Presentation;
  4. Idea Generation;
  5. User Persona;
  6. Design Thinking & SDGs;
  7. Competitor Analysis;
  8. Introduction to Entrepreneurship Ideation;
  9. Idea Report and Infographic;
  10. Market Research;
  11. Revenue Generation and Cost of Doing Business;
  12. Creating Your Business Values;
  13. Understanding Your Customers.

Published at : Updated

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