ENTREPRENEURSHIP: IDEATION (2 Credits)
Learning Outcomes :
On successful completion of this course, students will be able to: LO1 – Define target customer characteristics and needs for customer-focused innovation; LO2 – identify problems as opportunities for entrepreneurial innovation; LO3 – generate innovative business solutions to address customer problems.
Topics:
- Positioning Your Business;
- Idea Validation Presentation;
- Business Idea Presentation;
- Idea Generation;
- User Persona;
- Design Thinking & SDGs;
- Competitor Analysis;
- Introduction to Entrepreneurship Ideation;
- Idea Report and Infographic;
- Market Research;
- Revenue Generation and Cost of Doing Business;
- Creating Your Business Values;
- Understanding Your Customers.
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